Half of Marketers Don’t Fully Understand Brand Value
The majority of senior marketers (55%) lack a quantitative understanding of their organizations’ brand value and may be missing out on opportunities to leverage their brand to drive business growth,...
View ArticleTop 10 House and Garden Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Blog and Personal Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleMarketing Execs Say Firms Play Too Safe with Creative Work
Nearly two-thirds (65%) of marketing executives and 45% of ad execs think their firms don’t take enough creative risks when developing marketing and advertising projects, according to a study from...
View ArticleMicrosoft Gains in Q3 Paid Search; Google Mixed, Yahoo Steady
Microsoft’s Live Search posted an impressive 19.3% increase in active first page advertisers in Q3 2008, while Google had a mixed quarter and Yahoo held steady, according AdGooroo’s Q3 Search...
View ArticleOnline Retail Traffic Down for Eighth Consecutive Week
US visits to online retail websites have declined for the eighth consecutive week: For the week ended Oct. 25 visits to a custom category of 500 retail websites declined 3% from a year earlier,...
View ArticleFood Brands Losing Relevance; Consumers Demand Healthier, Lower-Priced Choices
Today’s consumers want to have a greater say about food ingredients, safety and quality, and believe food companies should be responsible for keeping people healthy and addressing societal nutrition...
View ArticleTop 10 Broadcast Media Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleFinancial Services Firms Lag in Digital Marketing
Nearly half of marketers at financial services firms say digital initiatives will be integral to their marketing within two years, but their lack of experimentation, low digital budgets and difficulty...
View ArticleDemocrats More Politically Active than Republicans
Liberal Democratic voters in the US are engaging in far more political activism than other partisan groups and are more strongly connected to the upcoming election than are conservative Republicans or...
View ArticleDigital Out-of-Home Ad Spend Triples
The US digital out-of-home (OOH) media industry – which includes video ad networks, digital billboards and ambient ad platforms – is on pace to grow 11.2%, to $2.43 billion in 2008 and now comprises...
View ArticleConsumer Segments Likely to Spend Differently in Tough Economy
Though nearly all consumers are facing economic uncertainty, their responses to economic difficulties differ – but not along conventional demographic lines, according to Acxiom Corporation’s first...
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North American Phone Traffic: Search Tops for Referrals; Email for Conversions
Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America, according to a recent report from Adobe Digital Index (ADI). The same...
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Are Young People Watching Less TV? (Updated – Q2 2015 Data)
The latest quarterly TV viewing figures are in, and with 4-and-a-half years’ worth of data to examine, it’s possible to see real trends emerging in Americans’ traditional TV viewing habits. The short...
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4 in 10 Millennial Smartphone Users Listen to Podcasts on Their Devices At...
Source: comScore [download page] Notes: Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month, with that figure reaching 41% among 18-34-year-olds,...
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Trust in Advertising: Who’s Got It, and For What Formats?
Nielsen has released its latest “Global Trust in Advertising” report [download page], a biennial examination of the different forms of advertising that consumers around the world trust and act upon....
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Only 4 in 10 American Adults Trust Mass Media
Source: Gallup Notes: Trust in the mass media remains at a record low, according to Gallup, with just 40% of American adults surveyed reporting a great deal or fair amount of trust in the mass media –...
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When Do Consumers Want to Hear From Retailers?
A majority (57%) of US adults would want to hear from a retailer via email or advertising when it is offering a sale or promotion, and almost half would want to hear from one when an item they’ve been...
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